Whether you have a basic listing or a premium listing, it’s all about how you use your advertising day in the SPM group.

Below are some tips and tricks on how to maximise your audience:

1.) Text

Change the text you add to your post on a regularly basis. Play around to see what draws more interest for your audience. Make your content interesting and informative for the end user but showcasing different selling points each time you post.

2.) Images

Add eye catching, good quality images to draw people’s attention and make them want to click on the link to find out more about your business. Make sure your images have been optimised for Social Media. The recommended image size for a Facebook feed is 1200 pixels x 630 pixels. With exception to your logo, change the images that you post to create a wider interest but remember to make them relevant.

3.) Post Regularly

Post more than once on the advertising day, as some posts get lost in the news feed.

4.) Relevant

Make your advert relevant to your target audience. Think about aligning your advert to an upcoming holiday. Think about the season. How do you think your audience is feeling? Putting yourself in your audiences shoes will help you to tailor your advert to your specific audiences needs.

5.) Experiment with time

Try posting your advert at different times to see when your target audience are online. Over time, you will get a feel for what time works best for your product or business.

We’d love to hear more about what works for you on the SPM advertising days, share your tips and tricks in the comments below.

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